Caerphilly Business Forum is a local networking organisation that connects businesses with customers and suppliers. It is an important resource for information, research and links with local and regional government to have influence over issues affecting local businesses.
Given that Caerphilly Business Forum had very specific requirements for its subscriber system, the team at Amity developed bespoke subscription functionality ourselves. Compared to off-the-shelf subscription management packages, we are able to guarantee increased flexibility that meets the client’s exact demands.
For the same reason, we underpinned the website with the Expression Engine content management system, which offers a much higher level of flexibility when it comes to bespoke website features.
To help with professional e-marketing to members, we integrated Interspire Email Marketer with the new website. As well as producing professional e-newsletters, its contact management tools allow users to sign-up to relevant e-communications and opt-out easily if necessary. The database management side of things is then totally automated and reliable.
Any Caerphilly Business Forum member is now able to publish news via the website, fuelling the Forum’s own library of relevant content and helping members’ online exposure and search engine optimisation. Furthermore, members can use the website to add themselves to the Forum’s directory. Overall, users have much more control over their memberships now that the Forum’s main business processes have been taken online.