Compound Security Systems are manufacturers and resellers of specialised alarm and security systems, and are the inventors of the Mosquito anti-loitering device. The company had enjoyed a good level of trade sales, but wanted to increase the volume of direct sales to customers, and so required a high speed and mobile-friendly shopping cart site.
Expression Engine was chosen as the site’s content management system, on account of its custom field options and the ability to develop bespoke functionality within it. We then integrated CartThrob’s eCommerce System to guarantee a feature-rich shopping cart system for all site visitors. This software allows for a lot of personalisation, including a custom pricing plugin that gives percentage quantity discounts to qualifying customers.
SEO plays a major part in this website, as we wanted any number of search queries to lead visitors to Compound Security. We therefore partnered with Digital Fold to provide continual updates and analysis of SEO performance and rankings, building specific landing pages that link content pages together.
Finally, we integrated the Interspire Email Marketing program to the site, allowing multiple contact lists with tens of thousands of subscribers to receive any number of email newsletter campaigns each month. The system fully automates subscription management and provides detailed breakdowns of sign-ups, opt-outs and engagement statistics