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Did you know that approximately 96% of people leave a website without taking the action the website owner would like them to complete? Whether it’s buying a product, signing up to a mailing list or requesting a callback, the vast majority of people visiting your site do not do it!

Welcome to part three of our Ultimate Beginner Guide to SEO, this part will give you reasons to why the design of your website is important for SEO, how optimising for mobile plays a part in SEO and how you can track your SEO using some great tools.

This is part two of our Ultimate Beginner guide to SEO, we will be going into more detail about what's needed to create great content and the fundamentals of a link-building strategy. If you missed part one of our guide, see below for the link.

Search Engine Optimisation or SEO as it's more commonly known; is defined as the "marketing process which focuses on the growth and visibility of your website on search engine e.g. Google". A lot of people find SEO marketing rather complex, so we thought we'd help you gain a better understanding of it and hopefully rank higher for keywords targeted at the same time.

On April 21st Google will be updating its ranking algorithm to favour mobile friendly websites when searched from mobile devices. A responsive website is vital to ensure your Google search rankings on a mobile phone are maintained.